SIMPLE is a successful mobile product with over 15 million unique downloads, more than 300K 5-star reviews, and over 50% year-over-year revenue growth.

It offers judgment-free, gentle guidance toward balanced nutrition, a healthy relationship with food, and ultimately, improved health and well-being. Built with flexibility and convenience in mind, the app is a safe and supportive space to get actionable feedback, learn, and increase confidence. SIMPLE’s method is shaped by a global team of nutrition, behavior change, digital health, and medical experts. The journey is enhanced through Avo, a personal wellness assistant within the app that provides timely suggestions and real-time answers.
With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

We’re looking for an experienced Senior Product Manager who will own and grow conversion-to-purchase metrics across the full acquisition funnel.

Your role goes beyond in-product flows — you’ll work end-to-end, from understanding acquisition channels and creative strategy to optimizing product experience and driving revenue.

Key Responsibilities:

• Own key conversion metrics: conversion to purchase, and incremental revenue growth.

• Analyze user behavior and optimize every touchpoint — from the first ad impression to completed payment.

• Run high-velocity product experiments to improve acquisition efficiency and conversion rates at scale.

• Work closely with marketing to align creative strategy, messaging, and onboarding flows that drive purchase intent.

• Understand the impact of acquisition channels (paid, organic, referral, etc.) on user behavior and in-product conversion.

• Design onboarding and activation flows tailored to user intent, channel source, and behavioral profiles.

• Experiment with segments, warm-up strategies, paywalls, upsells, and offers to increase ARPU and first-time conversions.

• Deeply understand user pain points — listen to what users say, feel, and struggle with, and turn those insights into high-converting product journeys.

• Leverage UX and sales psychology techniques such as scarcity, urgency, storytelling, personalization, and social proof.

• Collaborate with growth marketing to craft irresistible value-driven offers, increase perceived outcome value, and reduce decision friction.

• Build and analyze behavioral funnels, attribution models, and key decision points to identify and remove conversion blockers.

• Translate insights into fast execution — build dashboards, run A/B tests, and prioritize actions with clear revenue impact.

• Work cross-functionally with performance marketing, product teams, analytics, and engineering to deliver end-to-end conversion impact.

Experience and Qualifications:

• 5+ years in product management, growth, or customer lifecycle roles with expertise in subscription-based businesses.

• Proven track record of improving conversion rates and revenue in digital products

• Experience in optimizing customer journeys, particularly sales funnels

• Strong understanding of acquisition channels and how they impact user behaviour

• Strong skills in analyzing user behavior and payment data to derive actionable insights.

• Data-driven decision-maker with a strong analytical background.

• Proficiency in building and working with growth models.

• Expertise in A/B testing and implementing successful warm-up strategies.

• High level of collaboration and leadership abilities, working effectively with cross-functional teams.

About You:

• Results-driven with a passion for solving complex challenges in fast-moving environments.

• Committed to creating exceptional user experiences that also boost revenue metrics.

• A proactive, innovative thinker who iterates quickly based on insights and feedback.

• Skilled in combining data-driven strategies with creative problem-solving.

• Collaborative leader who aligns cross-functional teams toward shared goals.

• Strong intuition for identifying growth opportunities and influencing key metrics.

• Confident and clear communicator with the ability to influence and align teams at all levels.

• Dedicated to continuous improvement and staying ahead of subscription industry trends.

Application Review Process:

CV and Case Review

HR Screening

Manager Interview

Test Assignment

Growth Team Interview

Perks and Benefits:

• Competitive salary package commensurate with experience, plus stock options;

• The equipment you need to do your job;

• A premium Palta Family subscriptions (Simple, Flo, Zing etc.);

• 21 days annual leave, plus bank holidays;

• Office in Limassol (Hybrid Work Format) or Remote Option for Candidates Residing Outside of Cyprus.