Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple is also part of the Palta family of groundbreaking apps like Flo and Zing. We share the same goal — to create wellness products that foster long-lasting healthy lifestyles — and we share expertise and knowledge, too. When you join us, you also join Palta.