Lovi is an all-in-one AI cosmetologist that helps people evaluate their skin conditions, select the appropriate skincare program, and follow it for the best results.

We’ve developed the iOS version of our app. Here are some key features:

• Personalized skin evaluations through a unique skin analysis.
• Customized skincare programs based on cosmetic scanner and ingredient analysis, all scientifically backed.
• Daily personalized plan with specific actions to support the skincare journey.
• Ongoing guidance through the Lovi AI Assistant and a user-friendly tracker for monitoring progress and developing healthy habits.

Position Overview:

We are seeking an experienced Head of User Acquisition. The role demands expertise in operating with high budgets, app growth strategies, particularly through channels like Facebook, Google, ASO/ASA and through web2web funnels. The ideal candidate will be a strategic thinker with a passion for health and well-being, and a proven track record of executing successful campaigns.

Key Responsibilities:

User Acquisition strategy and execution

• Strategically manage and scale user acquisition initiatives, within our W2W and App in the B2C USA market.
• Developing and managing the UA budget and modelling media marketing mix
• Research and implement innovative acquisition channels

Comprehensive UA Reporting

• Managing media plan reporting, including plan vs. actual analyses.
• Implementing transparent UA reporting at the company level
• Data-driven approach to ad creative tests

MarTech/ AdTech

• Implementing MarTech solutions, tooling and automatization to increase UA campaigns efficiency (attribution logic, conversions API, optimization events, onelinks, automatization tools)

UA team management

• Directly management a team of UA Managers and hiring new members
• Coordinating external contractors and agencies

Collaboration with Growth team

• Align UA efforts in improving shared Growth team KPIs
• Sync UA efforts with growth strategy and experiments
• Effective communication with other teams (Growth, Product, SMM, Creative, Finance)

Expectations:

• 4+ years proven experience in managing and scaling UA campaigns on Facebook, Google, Tiktok, Snapchat, Pinterest, Twitter, ASO/ASA etc, specifically for mobile apps in the health and fitness or related industries.
• Experience with budgets starting from 500k monthly
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and project management skills.
• Ability to work independently and in a team environment.
• A results-oriented mindset with a focus on achieving ROI and growth targets.

Required Skills:

• In-depth knowledge of Tiktok Ads Manager advertising.
• Launched projects from scratch to $30-60K+ ad spend per day (on Tiktok or Meta).
• Experience with A/B testing, audience segmentation, and retargeting strategies.
• Proficiency in analytics tools (e.g., Google Analytics, Adjust, Appsflyer, or similar).
• Understanding of attribution modeling and mobile measurement partners (MMPs).
• Familiarity with creative best practices for social media ads.
• English level - B2+.

Beneficial Skills:

• Experience with web funnels (quiz based: web2web/web2app) user acquisition.
• Experience with automation services for advertising management (Revealbot, etc)
• Knowledge of the health and fitness industry, particularly skin care.

Why work with us:

• A rare opportunity to launch a new big thing from scratch, not just continue some predecessors' work.
• The co-founders have vast experience and accomplishments in the industry. Therefore, working with such people closely is a great way to learn; moreover, their references might become a game-changer for any further career prospects.
• An opportunity to significantly change many people's lives by helping them achieve the appearance they want for themselves, richly increasing their life quality. We’re aiming at the whole worldwide market.
• Being a crucial member of the growth team is an excellent way to obtain decent knowledge and hands-on experience in various topics, from ML to dermatology.
• Joining the startup in the very early stage means an opportunity to take the maximum out of the employee stock ownership plan. Join us while we're still small and benefit from our growth!

Come be part of a fast-growing startup that is hungry for innovation and join our incredibly talented PM team to learn from and partner with!

Our current team:

The current team is pretty small: we have less than thirty team members. Most of our fellow colleagues are engineers — ML, backend, iOS, and web developers. The product team also includes several designers, analysts, product and content managers as well as UX researchers. We collaborate with many scientists to make sure our app is in line with the existing body of research.

Please join us in our adventure!