Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

Simple is looking for a Senior Product Designer to join our Innovation team. Your work will shape a completely new engaging experience inside the product that aims for a step-change in user retention. This is not an iteration role - you will be working on bold, breakthrough ideas that redefine how people build healthy habits.

As part of a small, highly talented and ambitious cross-functional team, you will have the freedom to experiment, move fast, and see the impact of your work almost immediately. You will help us create delightful, behavior-changing experiences powered by advanced science, AI coaching, and smart gamification - all to deliver real value to millions of users worldwide.

Who you are:

• You see user needs deeply and turn them into simple, meaningful, and emotionally engaging product moments that also drive real business impact;

• You understand how habits form in the real world and design experiences that gently guide users toward lasting behaviour change;

• You thrive as an IC – you love the craft, enjoy untangling complex problems, and bring clarity to messy spaces;

• You move fast, explore boldly, and iterate with intention, treating each concept as a hypothesis to learn from;

• You communicate your ideas with clarity and storytelling, helping others see the possibilities and align around the vision;

• You take ownership – when something feels off, you dive in, fix it, push it forward, and elevate the whole experience.

Key Responsibilities:

• Create and iterate on new engaging product experiences that drive meaningful behaviour change and boost retention;

• Work end to end – from deep problem framing and rapid ideation to polished execution and in-product experiments;

• Collaborate tightly with Product, Engineering, Data, and Science to bring breakthrough concepts to life;

• Use AI and gamification principles as core design tools to craft delightful and motivating user journeys;

• Prototype fast, test often, and apply insights to refine concepts and scale what works;

• Contribute to evolving design practices inside the Innovation team and help keep quality consistently high;

• Leverage the design system, improve it when needed, and push for clarity and coherence in the experience;

• Bring strong critical thinking, user understanding, and market awareness to guide bold product decisions.

What we’re looking for: Key Responsibilities:

• A strong candidate has 5+ years of experience working on world-class B2C product;

• Experience with Health & Fitness apps is a nice plus;

• Proficient in leveraging UX research and data analytics to inform and validate design decisions;

• Strong skills in modern mobile product design, with a focus on AI integration and gamification;

• A data-driven mindset with a passion for rapid experimentation and iterative improvement;

• Ability to generate, defend, and present original hypotheses and design solutions with confidence.

Perks and Benefits:

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;

• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;

• In-office, remote and hybrid work opportunities;

• Relocation package (Cyprus) - optional;

• The equipment whatever you need to be happy and productive;

• A premium SIMPLE subscription;

• 21 days annual leave, plus bank holidays (those observed where you live);

• Flexible hours. We focus on your results, not how long you spend at your desk.

About our values:

• Think deeper: We understand that in order to grow we need to make all our decisions reality-based and change our opinion based on what we learn. We appreciate data coming in various forms – quantitative and qualitative, feedback from users and colleagues, and strong and weak signals.We treat data as the main source for leveraging insights and expect people at every level to have conversations that start with data.

• Focus on impact: Results and speed matter. When we are competing to become an A-player in the digital health market, we don’t have the luxury of deliberation. We need to make decisions and changes quickly and, swiftly learn from our mistakes.We prioritize what will have the greatest impact and aren’t distracted by anything else. We create products that benefit users while we are meeting our metrics.

• Take ownership: We seek to improve all facets of our company even in ways beyond our job description. We seek and take responsibility for our actions and their impact. We value and set high expectations for our own work so that it can add to the overall quality and innovation results of the team. Each one of us is empowered to make this company a success, take the lead to resolve disagreements and systemic issues.

• Push the limits: We encourage our team to explore new ideas, challenge conventional thinking, and continuously improve work. This mindset can lead to breakthroughs in product development, improved operational efficiency, and increased competitiveness in the market. We believe that a culture and mindset of constantly striving to exceed existing standards, boundaries, or expectations that include innovation, experimentation, and a willingness to take risks, can bring us success. We don't accept what someone says as truth if we disagree with it, no matter what authority that person has in the company and express ourselves directly, not through back channels. We challenge ideas, from policy to product decisions, and always seek to understand the reason behind what we do.

• Be a Championship Team: As a part of the championship team, you must improve your own performance constantly also know your teammates, their talents and skills and be focused on a common goal and how to achieve it together. We hold each other accountable for our contribution to the shared success or failure, and we constantly look for ways to help our colleagues to improve and for us to perform better as a team. We collaborate within the team in order to compete with challengers in the outside world. We build relationships of trust. We provide our teammates with the autonomy and support they need to deliver their part of the goal.