Meet Simple, the award-winning app that pairs habit trackers with an easy-to-follow plan guided by a motivating, smart coach who proactively adapts your plan to you.

Simple is also part of the Palta family of groundbreaking apps like Flo and Zing. We share the same goal — to create wellness products that foster long-lasting healthy lifestyles — and we share expertise and knowledge, too. When you join us, you also join Palta.