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Simple Life

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About Simple

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple is also part of the Palta family of groundbreaking apps like Flo and Zing. We share the same goal — to create wellness products that foster long-lasting healthy lifestyles — and we share expertise and knowledge, too. When you join us, you also join Palta.


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About Palta (Simple / Zing / Lovi)


Palta is a health & well-being technology company. We're guided by real passion and curiosity to transform bright ideas into worldwide products while delivering real results.